Hitting subs target in 3 months with Ligue 1+

The Challenge

LFP wanted to take control of content distribution and deepen their relationship with fans.

Ligue 1+, as part of a mixed rights strategy, provides a compelling case study in how a league-driven DTC platform can deliver on these goals - combining an owned platform with traditional distribution through Telcos.

What we delivered

A DTC platform

A DTC platform built to launch in dark markets, powered by Deltatre VESPER.

Scale

Platform stability to support high-volume, concurrent audiences without risk of failure.

Fan appreciation

The means to provide their fans with the content they love, in a way that suits them.

Personalization

Personalized content experiences to target fans, driving engagement and promotional opportunities.

Content security

Award-winning anti-piracy measures to protect premium content, and preserve value.

First-party data

Owned data to unlock deeper audience insights and build stronger fan relationships.

Subscribers acquired in the first month

72%

Of subscribers commit to the whole season

2.5m

Target subscribers within four years

“The whole gist of the project was to first design a channel that in itself was personalized for Ligue 1 fans. In the core of the channel, our whole motto was that it needed to be for the fans.”

Head of Media Platform and Innovation, LFP Media

Outcomes

A mixed rights strategy - combining an owned platform (Ligue 1+) with traditional distribution through Telcos. This approach maximizes audience reach ensuring all types of viewers are served while bridging experiences across formats. By leveraging OTT technology and a direct relationship with fans, Ligue 1+ is unlocking first-party data, delivering personalized fan experiences, and generating new, sustainable revenue streams.