image: Case_Study_Header_-_Dyn_AXIS_gnwaur

Engaging underserved audiences with OTT

The Challenge

In Germany, there are just over 80 million people. 23 million are interested in football, but almost as many, 17 million are interested in five other sports. Accessing that content was fragmented, and difficult.

DYN's mission was bold - build a premium platform that brought fans closer to the action through live match coverage, highlights, and exclusive content.

What we delivered

Premium experience

A seamless self-service front-end experience powered by Deltatre AXIS.

Solid foundations

Technological foundations which allow for concurrent live streams without impacting performance.

Mixed monetization

Combining a subscription revenue model with dynamic ad insertion to deliver multiple revenue streams.

Integration

Integrated with third parties, notably Harmonic to complement the hybrid revenue model.

Hours of content watched across three devices every month

97%

Of monthly active users on the platform

500 M

Cumulative TV reach in the first season

“With the goal of creating the most fan-centric OTT offering, we have chosen Deltatre as our partner for the technical provision in an intensive selection process. We value Deltatre’s unparalleled experience in live and on-demand content offerings as well as in video processing, apps and fan interaction.”

CEO, Dyn

Outcomes

To bring its vision to life on an ambitious timeline, DYN needed a partner capable of delivering a full end-to-end streaming solution - fast. The platform was launched in record time, resulting in a seamless, high-quality user experience across both live and on-demand content.