Improving access to content through DTC
Improving access to content through DTCThe Challenge
According to a SpotX report, 91% of the population in Singapore expected immediate access to premium content, delivered seamlessly to any device.
Mediacorp, Singapore’s national media network, approached Deltatre to evolve its existing OTT proposition to improve content discovery and make changes to the user experience consistently across all the applications dynamically, in real time.
What we delivered
User experience
A targeted user experience platform that controls front-end applications through Deltatre AXIS.
Player capabilities
Offline playback functionality allowing users to start and stop content from where they left off.
Dynamic EPG
An enhanced linear viewing experience highlighting on-demand content to users.
Subscriber workflows
Intuitive workflows that tailor user packages and prevent oversubscription to entitlements.
“With much more to achieve together, we are very excited about the future of this partnership and continuing to provide the leading OTT experience in an increasingly crowded market.”
Craig Harvey, Deltatre
Outcomes
Mediacorp set out to transform its OTT platform into a continually evolving service, available across a broader range of platforms and devices. To achieve this, it needed a presentation management platform that could improve content discovery and enable real-time updates to the user experience, applied consistently across all applications.
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