Front-end control and operational efficiency
Front-end control and operational efficiencyThe Challenge
Market research carried out in 2019 indicated that there was a definite opportunity for BritBox to carve its own niche in the crowded streaming market, specifically as a complimentary, secondary service.
They wanted to create a global, entertainment-dedicated OTT home for UK TV content, with an emphasis on a user experience that is on par with the streaming giants.
What we delivered
Premium experience
Front-end app management and design services powered by Deltatre AXIS.
Device accessibility
A broad deployment across multiple devices, with 50% of Britbox users viewing primarily via big screens.
Time-to-market
A seamless platform launch while meeting ambitious timelines to meet the organization's requirements.
Platform upgrade
Operational efficiencies in the platform to maximize discovery and audience reach, while reducing costs.
Outcomes
Deltatre delivered front-end app management and design services for the streaming service through our Deltatre AXIS product, a targeted user experience application platform. This allowed them to address a specific content category and bring the very best in of past, present, and future British programming together in one centralized destination.
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